Molyslip, a long-established UK-based specialist industrial lubricants brand was purchased by The Bishopdale Group and relaunched in 2017.

Our challenge was to overhaul and refresh the visual Molyslip brand while capturing the brand heritage and visual familiarity. The project involved re-crafting the Molyslip logo and creating a toolkit of visual assets that could be applied consistently over a range of print and digital communications along with refreshed headlines, straplines and copywriting.

The relaunch involved rebrand, pack design, sales literature, photography, trade event collateral, trade POS, trade advertising and website.

Other work