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Threefold’s campaign for Yorkshire Rotary promotes positive awareness

Yorkshire Rotary is raising its awareness through a positive campaign designed and created by Threefold. The Rotary’s aim is to alleviate any misunderstandings about the organisation and to raise positive awareness about its purpose and work in the community.

Threefold proposed an achievement-led campaign that would focus on Yorkshire Rotary’s success. The softer, human campaign was designed to promote a better understanding of how the organisation can make a huge difference to people’s lives across the UK and abroad.

The ’What's so good about Rotary in Yorkshire?’ campaign highlights three key success areas including how:

- its school technology tournaments help 1000s of children to develop the skills to become the innovators of tomorrow

- in just over two years, it has funded enough polio vaccine to immunise over 1.5 million of the world’s most vulnerable children; and

- every year it helps over 4,500 school students discover skills that broaden their horizons.

The campaign will be seen on buses and billboard sites throughout the region with ads in several publications including Yorkshire Post and Chamber of Commerce, amongst others.